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ET BrandEquity News

  • ETBWS 2025: CMOs decode AI’s role in marketing transformation

    Brands are piloting AI in their business context to unlock personalised experiences at scale. AI is solving for audience segmentation, insights and generating the right messaging to convert. Yet, the foundations of marketing need to be strong so that brands can realise RoI from their AI deployments. In a panel discussion at ETBWS, marketers discuss how AI can be a force multiplier.

    etbws 2025 cmos decode ai s role in marketing transformation
    etbws 2025 cmos decode ai s role in marketing transformation

    ETBWS 2025: CMOs decode AI’s role in marketing transformation

    Brands are piloting AI in their business context to unlock personalised experiences at scale. AI is solving for audience segmentation, insights and generating the right messaging to convert. Yet, the foundations of marketing need to be strong so that brands can realise RoI from their AI deployments. In a panel discussion at ETBWS, marketers discuss how AI can be a force multiplier.

ETCFO News

  • Tax dept enables online utility for ITR-2 filing

    Great news for taxpayers in India. The Income Tax Department has enabled online filing for ITR-2. This is for individuals and HUFs with capital gains income. The form is available with pre-filled data on the e-filing portal. This applies to the financial year 2024-25. The deadline for filing ITRs is September 15. This extension applies to those not requiring audits.

    tax dept enables online utility for itr 2 filing
    tax dept enables online utility for itr 2 filing

    Tax dept enables online utility for ITR-2 filing

    Great news for taxpayers in India. The Income Tax Department has enabled online filing for ITR-2. This is for individuals and HUFs with capital gains income. The form is available with pre-filled data on the e-filing portal. This applies to the financial year 2024-25. The deadline for filing ITRs is September 15. This extension applies to those not requiring audits.

ETHRWorld News

  • Advanta Seeds appoints Rajan Gajaria as vice chairman

    ​Gajaria has served as a board member of UPL SAS and Advanta for two years and brings over 30 years of experience in the agriculture industry. He joins Advanta following a career at Corteva Agriscience and has spent recent years serving on multiple boards, collaborating with CEOs, venture capitalists and private equity investors.

    advanta seeds appoints rajan gajaria as vice chairman
    advanta seeds appoints rajan gajaria as vice chairman

    Advanta Seeds appoints Rajan Gajaria as vice chairman

    ​Gajaria has served as a board member of UPL SAS and Advanta for two years and brings over 30 years of experience in the agriculture industry. He joins Advanta following a career at Corteva Agriscience and has spent recent years serving on multiple boards, collaborating with CEOs, venture capitalists and private equity investors.

ET CIO News

  • The coming of agentic AI: The next era of human-machine synergy

    Agentic AI marks a monumental shift, building on Large Language Models with self-reflection and planning. These systems understand, learn, and proactively execute tasks, blurring the line between tool and teammate. This evolution promises cognitive companions, autonomous digital workers, and hyper-personalized interfaces, augmenting human intelligence and collaboration while demanding rigorous safeguards.

    the coming of agentic ai the next era of human machine synergy
    the coming of agentic ai the next era of human machine synergy

    The coming of agentic AI: The next era of human-machine synergy

    Agentic AI marks a monumental shift, building on Large Language Models with self-reflection and planning. These systems understand, learn, and proactively execute tasks, blurring the line between tool and teammate. This evolution promises cognitive companions, autonomous digital workers, and hyper-personalized interfaces, augmenting human intelligence and collaboration while demanding rigorous safeguards.